The Secret To Creating World-Changing Brands

Some founders seem to distort reality and create a world-changing brand in the process.

They see their brand’s future so vividly that the way forward is obvious and clear; their brand’s success, inevitable. They can chart their brand’s course blindfolded.

Decisions are easy and clear. They know with certainty they’re on the cusp of something world changing. It’s only a matter of time before the distorted reality they see comes to pass.

It's inevitable

Lucid Rock works with entrepreneurs who want that kind of vision.

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What Makes A Brand Inevitable?

Great brands don’t always have the biggest budgets, the best agencies, nor the greatest products. Great brands deeply move people, transforming others…starting with the brand’s founders and stewards.
The one thing they all have in common: devoted, even delusional, founders.

Delusional in the best sense of the word. George Bernard Shaw once wrote, “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself.  Therefore, all progress depends on the unreasonable man.”

Are you ready to be unreasonable?


What Founders & CEOs Say

“Jeffrey builds brands that connect deeply and unlock huge sources of growth for your business. It’s a delight to see him work.”

Bill Roedy, Former CEO of MTV International

“Jeffrey is my go-to person when I want to understand and master branding. Jeffrey is a true visionary, and our brand is now the fastest growing personal development brand in the world.”

Vishen Lakhiani, Founder of Mindvalley

“I call him Yoda.”

Rob Locasio , CEO of Live Person

Jeffrey Perlman

Who Is
Jeffrey Perlman?

Jeffrey Perlman

Brand architect Jeffrey Perlman took Zumba from a mail-order DVD company to the largest branded fitness company in the world with 15 million weekly participants in 186 countries. He applied his principles of branding to Mindvalley, 5Xing the company’s revenues and transforming it into a 9-figure brand.

He’s helped other entrepreneurs double and triple revenue and market share. Today, he consults a select number of clients, applying his unique approach to branding to help them achieve a deeper understanding of how their brand will change the world.

For his clients, the future is so clear and certain that it’s inevitable.


Are You Ready to Experience
Your Epiphany?

The Inevitable

Branding Workshop

The Inevitable

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